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BELIEVE THE HYPE: AN AUTEUR STUDY OF HYPE WILLIAMS “THE BEST WHO EVER DID IT.” Series: Scanners: The 2006 New York Video Festival [July 26 – 30 2006] Country: USA, Runtime: 90 Hype Williams may be the most consistently inventive director of music videos. In this year’s presentation, Armond White presents the evidence. Since the early 90s Williams has put a face to hiphop culture, creating pop iconography that has been more influential than any other filmmaker in the genre. Williams’ intense color, spatial dimensions and his more recent experiments in composition and form have won acclaim as both the Irving Penn and the Romare Bearden of music video. Above all, he’s Hype — “The Best Who Ever Did It.” In an unusual approach, White offers the first in-depth auteur study of a music video artist, exploring Williams’ early work, career highlights, his collaborations with artists including Missy Elliott, Busta Rhymes and featuring a special analysis of Williams’ radically re-imagined split-screen montage. Or: Eisenstein goes Bop. At presstime we expect Hype Williams to be present.

Buy Tickets Wed July 26: 8:30