New Directors/New Films 2012

Generation P

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Generation P
Victor Ginzburg, 2011
Russia | 112min minutes

Post-Communist Russia was a place of bewildering change for a people accustomed to a regimented and ostensibly harmonious existence. The arrival of democracy and Pepsi Cola brought the advance of capitalism, with all of its mechanisms and fuzzy messages. Most powerful, perhaps, was the arrival of brand marketing and advertising in a land where propaganda had been perfected. If you could sell Communism to millions with image control, slogans, and songs, just imagine how the first notes of a jingle for German beer might resonate. A metaphysical Mad Men from the go-go 1990s, Generation P is a wonderland of images and ideas that emerged from the rebirth of a nation as a marketer’s paradise. Thank you to Renova.

Renova

Series: New Directors/New Films 2012

Venue: FSLC/MoMA

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