Convergence: The Art of Advertising

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Convergence: The Art of Advertising

90 minutes

Free and open to the public!

Complimentary tickets will be distributed at the Elinor Bunin Munroe Film Center box office starting one hour prior to each event. Limit: One ticket per person. Please note that while tickets will not be distributed until one hour prior to each event, the line may form in advance of this time.

The advent of digital and social media has created a new sort of audience. No longer content to be passive consumers of information or entertainment, the members of the “New Audience” expect to be active participants in their media. As a group, the New Audience doesn’t want to be told about a product via traditional advertising – the 30-second TV spot (because after all, who watches live TV!). This has led to a resurgence in Branded Entertainment, content that is supported by long form narrative and crafted to appeal to an audience that actively searches it out to engages with it.

Building a branded experience that actively engages an audience takes heart and soul…it takes story. To navigate the delicate balancing act between compelling story and promoting a brand’s message is itself an art.  Join our panel of creators and marketing pros to discuss the art and craft of making content that accomplishes the twin goals of promoting a brand’s message and creating experiences that appeal to modern consumers.

Panelists Include:

Steve Coulson (Campfire) - Steve guides creative development for comprehensive transmedia and social experiences as a Partner & Creative Director at Campfire. His 15 years of experience in new media marketing includes work for Infiniti, HBO, Discovery Channel, Harley-Davidson, American Eagle and Coca-Cola.

Behnam Karbassi (No Mimes Media) - Behnam has directed and produced innovative, Emmy-winning projects for top companies including Toyota, Cisco, Warner Brothers, Fox and Sony. He has led teams at top ad agencies developing industry firsts for multi-million dollar brands. His love of filmmaking led to founding an independent production company creating award-winning short films, music videos and content. Behnam became a noted expert in the field of “Transmedia Entertainment”, on projects including the recipient of the first-ever Interactive Primetime Emmy award. He co-founded No Mimes Media, which became a leading global transmedia company.

Jennifer Warren (Brand Cinema) - Jennifer is the co-founder and Head of Development at BrandCinema, spearheading partnership development between content creators, brands, and online networks working to accelerate innovation in digital video and emerging advertising formats. A result orientated sales and marketing professional 15 years in the entertainment industry working with startups and Fortune 500 companies, Jennifer has headed marketing departments at entertainment companies in London, New York and Los Angeles.

Series: Free Talks

Venue: Film Center Amphitheater

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